Ski Scandinavia.

SkiScandinavia is the UK’s leading specialist ski tour operator for holidays to Norway and Sweden. This isn’t the Alps - it’s better.

The client wanted a prospecting campaign to reach people who had never considered skiing in Scandinavia, and to position SkiScandinavia as the local experts - offering the widest choice of resorts and accommodation in the region.

46,150 Impressions / 19,580 Reach / 983 Clicks / 33 Direct Leads.

We ran a strategically phased campaign that blended playful messaging with immersive Facebook ads and creative Meta products, supported by paid Instagram ads to boost engagement. This integrated approach improved funnel performance, lowered CPC and CPM, and ultimately reduced cost per lead.

Paid Instagram Ads.

Website.

Planning a new website presented the opportunity to update the whole of the brand aesthetic and to create a presence that encompasses a cool, clean, yet cosy vibe. One which honours the brand’s heritage and is more authentically Scandinavian.