SkiScandinavia is the UK’s leading specialist ski tour operator for holidays to Norway and Sweden. This isn’t the Alps - it’s better

The client wanted a prospecting campaign to reach people who had never considered skiing in Scandinavia, and to position SkiScandinavia as the local experts - offering the widest choice of resorts and accommodation in the region.

We ran a strategically phased campaign that blended playful messaging with immersive Facebook ads and creative Meta products, supported by paid Instagram ads to boost engagement. This integrated approach improved funnel performance, lowered CPC and CPM, and ultimately reduced cost per lead.