Niarra.
Niarra organises travel for high end clients to a curated selection of the world’s most exceptional destinations with an important point of difference: the purpose is not just to make tourism sustainable but to ensure that it has a measurably positive impact – on local communities, wildlife, and conservation efforts.
To enhance Niarra’s social media presence, I focused on targeted advertising and engaging HNWIs with compelling content that established the brand as a leader in sustainable luxury travel. Through impactful storytelling and visuals, I highlighted Niarra’s ethos of purposeful travel, driving engagement across paid and organic channels.
24%.
1.1M.
Instagram Reels achieved over 1.1 million unique plays.
Increased their Share of Voice within the competitive set from 6% to 24%.
Instagram Posts / Instagram Stories / Instagram Reels.
Facebook Canvas / Paid Insta Adverts.
40M.
Paid campaigns reached over 40 million people.