Audley Travel.
Audley Travel wanted to attract high-net-worth individuals seeking authentic and meaningful travel experiences by elevating its Private Concierge service. To achieve this, we launched an exclusive month-long pop-up in the British Airways First Lounge at Heathrow, targeting top clientele.
To achieve this, I worked on an exclusive month-long pop-up in the British Airways First Class Lounge at Heathrow, targeting top clientele. In addition to this, I produced an in-print advert that was published in British Airway’s Highlife onboard magazine.
3K+
Over 3,000 sign-ups to Audley’s newsletter were collected during month-long pop-up.
13%.
After the month-long pop-up in the British Airways First Lounge at Heathrow, direct enquiries with Audley Travel rose 13%.