Plastic doesn’t belong in paradise.

Corona Extra partnered up with Parley, a non profit environmental organisation, for their campaign Clean Up Paradise, which encouraged the British public to attend a beach clean up near them. The turn outs were a huge success and the campaign got 23 million impressions online.

To get to this figure we’d engaged celebrities with credibility to climate change like Ben Fogle to post their support and involvement with the cause on their social channels.

Their support provided effective promotion that engaged relevant audiences. and enabled users to share and distribute the campaign amongst their own social following.