Heals Furniture.

Heal’s furniture store has a legacy that spans over 200 years. But with furniture stores like made.com and Habitat duping their designer furnishings at cheaper prices, how can Heal’s retain their HNWI customer base?

We reinforced that few can rival with Heal’s carefully curated collection through a simple message: Not All Things Are Created Equal.

Not All Things Are Created Equal

Tottenham Court Road Station.

The OOH posters were on display at Heal’s nearest tube station Tottenham Court Road and other surrounding stations for 2 weeks.

Heals Furniture.

Not All Things Are Created Equal

Tottenham Court Road Station.

The headline was hand painted across a backdrop made from over 100 second-hand chairs that took over 200 hours to create.